Frouks is Froukje van de Avoird (1975).
She was born and raised in Amstelveen and started learning the fine art of goldsmithing in 1994 at the school for goldsmithing and jewelry design in Amsterdam. After graduating she fine-tuned the craft at "BLGK Edelsmeden". She has always had her own studio in Amsterdam on different locations. At present Froukje has a magnificent studio with a view on the inspiring Eastern Docklands and the river IJ. This is where she designs and creates her own work and gives workshops.

“A piece of jewelry is very personal.”, says Frouks, “ That's why it's so enjoyable to create a piece of jewelry to suit someone's desires. It's nice for the customer to adjust the final outcome to their personal demands so that it becomes unique. And it's a lot more fun to create something custom made”.